Two of every five pieces of fruit harvested in the U.S. today end up in a landfill, often because it is deemed "too ugly" for consumers to eat. While the fight against food waste has picked up some momentum in recent years, 81% of grocery shoppers still say physical looks are important to them when shopping for fresh produce, which means perfectly edible food is still being thrown in the garbage en masse.
That's why we created UglyFruit – to transform all these ugly and unsold fruits and veggies into delicious, all-natural fruit snacks.
UglyFruit is a for-profit company dedicated to ending the
long-standing, systemic waste of post-harvest fruits and vegetables, by converting this edible produce destined for landfills, into all-natural foods.
By diverting produce from landfills, and returning their nutrients to our food supply, we hope to achieve three things:
- Continue to raise awareness of post-harvest food losses in the United States and abroad, advocating for changes to the injustices inherent in our current food system.
- Reduce the environmental impact arising from the six billion pounds of U.S. fruits and vegetables that end up in landfills each year, where rotting organic matter now accounts for 16% of U.S. methane emissions – a potent greenhouse gas.
- Help feed the nearly 1-in-6 Americans who are food insecure and don't know where their next meal is coming from.